One thing which has been a particularly popular marketing trend in the past few years is email marketing. However, there have been mixed reviews and opinions of people regarding whether this marketing trend is reliable or not. In this article, we bring you some amazing fun facts about this trend of marketing. These facts are worth knowing and are enough to put many speculations to rest.
What you should know about email marketing!
If there is something that you should know about email marketing in addition to understanding what it is, you will find it out in the quick facts given in this article.
Many people who underestimate the power and influence of marketing through email should know that the ROI on every 1 dollar email is on average around 44 dollars.
- Regular for users
Emails are a huge part of the daily life and routine of users these days. According to a rough estimate, every 8 out of 10 users regularly check and use their online email accounts on daily basis. The latest statistics revealed around 90 percent of total user population to be actively engaged in working with their emails.
- Businesses use emails extensively
Marketing through the email is a trusted and reliable source of marketing for most of the people. It has been around for the past several years and has been experimented enough times to be proven to be an effective mode of marketing for businesses. This is why most of the entrepreneurs prefer using email marketing extensively for the wide-scale promotion of their brand, product or services.
Another highlight feature of marketing through emails is ‘retention’. In other words, emails help to preserve and keep data safe for a very long period of time. This is a crucial aspect of emails because mostly it is presumed that the data that is on the web is neither safe nor secure to last for a long time period. This, however, is not the case with emails because the data is automatically synchronized and manually controlled.
- Popular activity
Contrary to what many people think emails remain to be one of the most popular web-based activity even in a time where other social media platforms i.e. Facebook, Twitter etc. have made such a strong impact. In accordance to a recent statistics, Emails are the most popular activity till date for young and older people ranging between the ages brackets of 18 to 45 years old.
- Regular email subscriptions
In a recent survey, it was revealed that around 85 percent of consumers regularly subscribe for daily or weekly updates via email for their favorite brand or company. This clearly indicates the trust of people for staying up-to-date through emailing. This is also a proof of how emails are an active contributor to the popularity and increased sales of a brand since it is a quick way of reaching out to a maximum number of people in the shortest amount of time.