John Chow has written something really helpful to those who are planning to offer their blog/s as an advertising venue for potential clients. When you reach out to an advertising network it would help to have these few simple points nailed. Let me summarize things for you and ad a little “tip” as well.
- Have a domain name - you need an easy recall and easy to type domain name. It should be yours too. While having your ISPs domain name works, having your own domain name makes you a little professional. Domains are easy to acquire, install and use. Go to godaddy.com and get one for less than $10. You can attempt listening to GeekBrief.tv too, I know Cali Lewis gives GoDaddy.com codes thereby saving you a few extra bucks. Having a domain name and using it as your emails domain address proves ownership or affiliation to the domain too. It’s a little tricky but believe you me, if you say own “mygadgets.com” and plan to sell adspace to bestpurchase or circuit city… your email needs to be “jim@mygadgets.com”… professional, shows ownership, and er… cool.
- Have a completed about page - the first page that the ad network jumps to is the About Page. They’d like to know a little more about you. After you hand in your ad proposal, and if they’re at all interested, they’d hit your page right away to find out more about you, your webpage/blog or your company. So you gotta have a completed about page.
One thing I do is to put ad placeholders in the blog. Try to go to a non-profit blog for say the “save the trees campaign” or “unleaded gas campaign” or the “breast cancer campaign”. Get an ad medallion, a banner ad or a widget ad and place it at areas where the ads should appear. You can say, while ads aren’t coming in we’re giving these worthwhile campaigns some visibility. Works good for you in a lot of ways too.
Original post by jim
