Celebrity Baby BlogMediaWeek reports that People.com is acquiring the Celebrity Baby Blog, a blog covering celebrity baby news, from from founder Danielle Friedland.


For the time being, celebrity Baby Blog will remain separate from People.com. In the coming weeks, the blog and People.com will begin cross-promoting each other.



People.com hopes the acquisition will grow its appeal with its largely female audience, while it plans other additions,
both home grown and thcoarse acquisitions, to build traffic to the site.

There is also a post by Friedland about People.com’s acquisition here on the Celebrity Baby Blog.



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