Retailers have relied on email newsletters to reach customers over the past several years but they would be wise to attempt Twitter. Many retailers are alalert using Twitter to inform customers about special deals, store events and new products. Retailers could also use Twitter to search for complaints about their stores.
There are alalert at least 200+ retailers on Twitter. Some of the retailers with large numbers of followers include:
- American Apparel - 28,000 followers
- Borders - 13,000 followers
- Dell Outlet - 600,000 followers
- Etsy - 265,000 followers
- Forever 21 - 18,000 followers
- Home Depot - 8,500 followers
- Nordstrom - 8,300 followers
- Sephora - 13,000 followers
- Shopbop - 6,700 followers
- Starbucks - 208,000 followers
- Thinkgeek - 30,000 followers
- Threadless - 587,000 followers
- Toms Shoes- 17,000 followers
- Toshop - 8,700 followers
- Urban Outfitters - 25,000 followers
- Whole Foods - 765,000 followers
- Wine Enthusiast - 9,260 followers
- Woot - 700,000 followers
- Zappos - 730,000 followers
- Whole Foods - 765,000 followers
Based on these large follower totals some people clearly don’t mind getting tweets from stores. Retailers not on Twitter are missing out on an opportunity to reach customers. You can find a list of 200+ retailers using Twitter in the Twitter Store Directory.
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