After a long wait and months of testing, AdSense finally released yesterday the “famous” scrolling ads. These ads are going to be in all CPC text ads. With this new feature, it is hoped that AdSense revenue will increase for its publishers. Even though publishers don’t get paid if an user clicks on

the arrorws (see the picture below), it is most likely that they will be able to find what they are looking for better than before. Therefore giving more chances to look at ads, and that means more chances of the user actually clicking an ads.