Yahoo Inc. has launched a new resource for women called Shine. The site targets women aged 25-54. An Associated Press article noted the bloggish format of Shine.
Monday’s launch of Shine, which will use a blog format, is aimed largely at giving the struggling Internet company additional opportunities to sell advertising targeted to the key decision-maker in many households. Yahoo said advertisers in consumer-packaged goods, retail and pharmaceuticals have requested more ways to reach those consumers.
Amy Iorio, vice president for Yahoo Lifestyles, said internal research also shows women are looking for a site to aggregate various content and communications tools.
“These women were sort of caretakers for everybody in their lives,” she said. “They didn’t feel like there was a place that was looking at the entire them - as a parent, as a spouse, as a daughter. They were looking for one place that gave them everything.”
Some of the content for Shine is coming from Hearst and Rodale magazines according to the AP article.
Yahoo is partnering with media companies like Hearst Communications Inc. and Rodale Inc. for content exclusive to Shine. Hearst publishes Redbook, Cosmopolitan, Good Housekeeping and other magazines aimed at women, while Rodale publishes a range of magazines on sports and recreation, including Women’s Health.
The article also says that Shine “likely will replace the existing Food site over time.” So instead of launching Yahoo Beauty or Yahoo Women they decide to brand an entire new name (Shine) and dump
Yahoo Food? Yahoo is trying hard to be a content company but their strategy is confusing and seems to develop in fits and starts. Yahoo’s best move of late has been
Yahoo Buzz. They should focus more on these types of project.
Shine does have some original content such as
this post that asks “Would you blog about grilled cheese all day?” The post reveals that one blogger alalert does at the
Grilled Cheese Blog.
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Original post by Bloggers Blog: Blogging the Blogsphere
Recently, I stumbled onto a post that I really enjoyed. Thomas Baekdal broke down the type of ads he’s found on sites thanks to Google AdSense that are either irrelevant, spam or adult related, and he notes that they are increasing in frequency.
You might think that I am exaggerating the problem, but I found that spam, scam, phishing and adult ads accounts for a staggering 36% of all the ads on this site. The irrelevant (but non-spam) ads account for a further 7%. And, a single company accounted for 18% of all the spam ads.
Spam and spyware ads are bad enough, but I am absolutely annoyed by the adult ads.
He includes a variety of screenshots to prove his point, and just to drive it home for those that still don’t agree with him, he’s included some text from others with the same complaints.
The best part though is the fact that AdSense is still in the far right hand side of his site. So the question becomes, even if AdSense did become the home of only “junk” ads, would we still plaster it on our sites to make a dime or two here and there?
Original post by David Peralty
If you are using most modern blogging software, I am sure you can create pages, and you should be. Darren recently wrote a post on the types of pages that every blogger should consider adding to their sites, as they help, inform, and promote the site.
He lists things like the about, contact, disclaimer, subscribe, advertise, and one that I don’t think bloggers use enough: series central page.
9. Series Page - Central Page - the other approach to managing a series of posts with a ‘page’ is to use one as a ‘central links page’ that you update with a link to each post in your series over time. This is what I did in my 31 Days to Building a Better Blog Series last August. The beauty of this approach over the ‘compilation page’ is that it can drive a lot more page views as readers are ’sneezed’ in multiple directions into your blog. It’s also good because it allows readers to be more selective about which posts in a series they want to read rather than reading the full thing.
The post is very well thought out, and very interesting to read. If you are using WordPress, maybe you should take the time today and click Write Page rather than Write Post, and get some of these suggestions out of the way.
I have written about creating the perfect about page before, and I suggest that you check it out if you are looking for ideas.
Original post by David Peralty
So far, I haven’t heard many big complaints about WordPress 2.5. There are lots of confused people out there trying to get a handle on all of the changes, and many errors they are having are of their own creation, but theme, plugin and other major errors seem to be relatively low for a release of this magnitude. Some broken plugins, sure, but other than that, I am very impressed.
It looks to me like the extra time was well spent. The next big area of concern for most people are plugins. I know many people are working on updating their plugins for WordPress 2.5, and hopefully most of the major plugins will be updated in a brief quantity of time so that everyone can binquire in the newness of the WordPress 2.5 administration panel.
My best advice is to throw money at problematic plugin authors to make it worth their while to get their new release out today, rather than “when they can”.
Let me know if you come across any major WordPress 2.5 errors. Keep checking the WordPress Forum as well for support.
Original post by David Peralty
